Advertising services for the UK Market - 2017
Consolidation of advertising services for the UK Market - Alan Rogers & The Caravan Club
Since 1968 Alan Rogers has produced its own series of hard copy, annual guides of “independently inspected and selected” campsites - covering over 30 countries across Europe.
Moreover, the business has become renowned for the provision of offline and online business to business advertising services for campsites and businesses wishing to attract customers from European markets.
The Caravan Club is the largest caravanning and motor caravanning organisation in the UK with over one million members. The organisation manages its own network of over 200 UK campsites, licenses an additional 2500 UK campsites and publishes a monthly magazine with a circulation of 360,000.
The Club also hosts the world’s largest caravanning forum and arranges overseas holidays for some 30,000 caravanners and motorhome owners annually.
Similar to Alan Rogers The Club also publishes a series of European Touring Guides (20,000 copies) featuring caravanning and camping sites across Europe.
Consolidated Advertising Services
Online and Offline
Following the acquisition of The Alan Rogers Travel Group, The Caravan Club has taken the decision to consolidate the publishing and advertising services of Alan Rogers into the services offered by The Club - with the 2016 range of Alan Rogers standalone guides being the last.
These guides effectively consolidated with the Club’s series of European Touring Guides and the advertising services offered via The Caravan Club’s business to business sales team and trade sales partners. For 2017 there will be 2 fundamental vehicles offered by Alan Rogers and The Caravan Club for the UK market.
Offline - advertising within The Caravan Club’s range of European Campsite Guides
- Touring France
- Touring Europe
- Touring Spain & Portugal
- The Caravan Club Magazine
Online – advertising on the Alan Rogers’ website
- Promoted listings
- Personalised & Sponsored Emails
In addition to the above, beyond 2017 we are currently investing heavily to develop options for also advertising on The Caravan Club’s website (in addition to Alan Rogers) plus an expanded range of combined Caravan Club/Alan Rogers Campsite guides with enhanced content. Please watch this space.
For information on these services and to advertise please contact the teams outlined below.
Thank you once again for your continued support during this transition period.
Chief Operating Officer – Alan Rogers Travel Group
Group Head of Travel Services – The Caravan Club
Contacts are as follows:
Online advertising - UK Campsites (Alan Rogers website)
Jo Smethurst - email@example.com
Online advertising - Mainland Europe Campsites (Alan Rogers website)
Servicios Turísticos Heinze Latzke - firstname.lastname@example.org
Offline advertising (Caravan Club - Touring Europe)
Tolga Dervish - email@example.com
Media and PR:
Chris Newey - firstname.lastname@example.org
Campsite image management:
Campsite Log in
Corrections & amendments:
Jo Smethurst & Ben Tully - email@example.com