Alan Rogers Publishing & Advertising Services to be consolidated within The Caravan Club of Great Britain
Following the acquisition of Alan Rogers Travel Group by The Caravan Club of Great Britain in 2012, The Caravan Club is working to consolidate the core services of the Alan Rogers business into its own operations.
This follows an extensive review that has identified clear efficiencies in the consolidation of the two organisations and the products and services they offer. It is currently planned that the specialist advertising services and promotion of Europe-wide camping and caravanning sites offered by Alan Rogers will be consolidated into The Caravan Club’s sector-leading products and services.
Since 1968 Alan Rogers has been synonymous with its own series of annual guides to independently inspected and selected campsites in over 30 countries across Europe. In addition the Alan Rogers business is renowned for its innovative approach to publishing and the provision of B2B solutions for campsites and businesses wishing to attract customers from European markets.
The Caravan Club is the largest UK caravanning organisation with over one million members. The organisation manages its own network of over 200 UK campsites, publishing a monthly magazine (circulation 360,000) and a similar range of campsite guides (20,000 copies) as well as creating an online presence for its caravanning community that includes the world’s largest caravanning forum (including 35,000 non-member participants). The Club also arranges overseas holidays for some 30,000 caravanners, motorhome owners and tent campers to over 250 European continental campsites annually through its own Travel Service.
The Caravan Club, with Alan Rogers, has been developing a group-based strategic vision for the future, aiming to address changing consumer behaviours and the impact of ever evolving technologies. Extensive work has been carried out over recent months to also plan the options for areas of both businesses where there is duplication.
As a result, it is with regret that the decision has been taken to close the Alan Rogers publishing and B2B advertising businesses. These products and services will be consolidated into The Caravan Club by the end of 2016.
The Alan Rogers guides will not be published for 2017 and advertising on the Alan Rogers website will not be available beyond 2016. The Caravan Club will be offering these advertising services via the Club’s European Touring publications and websites.
We recognise that you will count yourself as a partner, colleague and friend of Alan Rogers, including at a personal level with the hard working staff in Amersfoort, Netherlands and Goudhurst, England. Over the years the team has developed a brand with an exceptional reputation and best-in-class products that have been delivered with flair, integrity and authority.
We are grateful for your support during this transition period.
Chief Operating Officer – Alan Rogers Travel Group
Group Head of Travel Services – The Caravan Club
Contacts are as follows:
Accounts & payments:
Marie Hinton – email@example.com
Advertising enquiries for Alan Rogers 2016:
Advertising enquiries for 2017 Caravan Club (Touring Europe, email & website):
Tolga Dervish – firstname.lastname@example.org
Media and PR:
Chris Newey – email@example.com
Campsite image management tool:
Campsite Log in
Corrections & amendments: